— PROJECT NAME
UNDAC Letterforms Campaign
— ROLES
Creative Direction
Graphic Design
Generative AI
— THE CHALLENGE
The United Nations Disaster Assessment and Coordination (UNDAC) operates in some of the most critical and time-sensitive humanitarian contexts. They’re the first in when disaster hits — their presence is critical. But for all their impact, they remain largely unseen. Communication about their work is complex, and their story buried beneath layers of logistics, acronyms, and operational language.
Make the invisible visible.
Develop a flexible, visually consistent system that communicates the scope and diversity UNDAC’s work to a global audience that knows crisis but not the mechanics of response.
CELEBRATING THE PEOPLE BEHIND THE ACRONYM
UNDAC didn’t need a campaign hook. They needed recognition.
We took five letters — U-N-D-A-C — and made them a stage. We used them not as branding, but as vessels — Each letter became an introduction and a tribute to their work in the field.
CRAFTING THE VISUALS
We blended archival photos from UNDAC with AI-generated scenery (Mid-journey/ChatGPT). This gave us the freedom to visualize environments too dangerous or difficult to photograph directly, while preserving the real people and real work of UNDAC teams in the foreground — all rendered in UN color palette for cohesion.
Steve Teeple (better known as Teeps) is a digital artist currently residing in the city of Los Angeles, CA where he dreams of vast 3D worlds and mind bending characters.