— PROJECT NAME
Orange the World by UNWomen
— ROLE
Art Direction
Creative Direction
Graphic Design
Motion Graphics
In 2020 and 2021, as countries imposed strict lockdowns to counter COVID-19, a grim countertrend emerged: a surge in domestic and gender-based violence. UN Women called it a “shadow pandemic” — hidden, intensified, and often internal.
This is the moment in which Orange the World needed to speak — not just to raise awareness, but to reach into the psychological space of survivors, witnesses, and allies, reminding them: silence is not safety.
We were asked to produce digital-first, emotionally grounded visuals that could function across social platforms, regional offices, and awareness campaigns.
We wanted to bridge aesthetic discipline with moral urgency. Rather than dramatizing violence, we focused on its aftermath — confinement, resulting shame, guilt, remorse, reflection. The visuals use flattened female figures, minimal facial detail, and expressive posture. Each piece isolates a moment of internal conflict: a body folded into itself, shadows pressing inward, reflections splitting truth.