— PROJECT NAME
EUJO Branding
— ROLES
Branding
Art Direction
Creative Direction
Graphic Design
Motion Graphics
The European Union aimed to create a cohesive, unique and authentic identity that reinforces its presence in Jordan. An identity that efficiently communicates its positive contribution on the daily lives of Jordanians. To achieve this, we gave it the following values: Optimism, Positivity, Excitement, Joviality, and Playfulness.
The typeface and color palette were meticulously chosen to reflect a harmonious blend the EU's unity, stability, and trust, combined with Jordan's rich cultural heritage and welcoming spirit.
We crafted a visual system that draws inspiration from the European Union and Jordan. Designed to have the capacity to seamlessly and efficiently fuse both cultural heritages, while ensuring utmost flexibility to adapt to any potential design requirement.
